Programmatic Manager (m/f/d)

Some of the things we'd like you to do:

• Put together media plans to achieve campaign goals
• Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs
• Deliver in-depth analysis to understand performance beyond top line metrics
• Manage the workload of yourself and junior team members to ensure all deadlines are met
• Manage the development and coaching of junior team members

• Agree with the clients/internal stakeholders on targets and how best to achieve them
• Provide spend forecasts and monitor campaigns
• Ensure work is in sync with overall media campaigns and plans are in agreement with appropriate Associate Directors and Account Director
• Work closely with the planning and client service teams

• Have an in-depth knowledge of digital display, and working knowledge of other biddable platforms (video, social, search)
• Help our clients realise the possibilities of using audience data in smart and meaningful ways
• Keep up to date with the media industry and provide opinions and thought leadership to the rest of the agency
• Develop and execute best in class campaigns across market-leading programmatic platforms and develop strong working relationships with key media and tech partners
• Contribute to the upkeep and evolution of programmatic best practices for your client and across the agency, through innovation and robust testing
• Explore the expanding programmatic ecosystem across devices and formats

A bit about yourself:

• Solid agency-side or client-side experience working across programmatic display or video. Direct experience of managing DSP activity yourself is a must 
• Experience working with media and tech partners; you should be able to critically assess partners and technology for consideration on your client's plans
• Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
• High attention to detail with an understanding of optimisation levers across platforms
• German and English knowledge in verbal and written form

• Experience with planning and running display campaigns on GDN or YouTube
• Further Experience in Social-Media activation platforms (Facebook, TikTok, Snapchat, Instagram)
• Experience with Google Analytics (or similar) and Google Marketing Platform products
• Involvement with running campaigns across multiple countries / languages

Das bieten wir dir - ein inspirierendes Arbeitsumfeld:

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