More than 500 visionaries and experts from Marketing, Media and Tech attended Germany’s first NextM in Düsseldorf. On November 8th, they gathered to discuss the chances and difficulties of a digital world.
The event was opened by Jürgen Blomenkamp, the CEO and Chairman of GroupM Germany and the Lord Major of Düsseldorf, Thomas Geisel, who made one thing clear: “Global innovation happens here!” The topics of the day’s Keynotes, Breakout Sessions and Live-Demonstrations ranged from Artificial Intelligence, to Data Security and Virtual Reality. At NextM we looked to the future and experienced how technology will change our lives. Here are 5 theses that show where the journey could go.
Artificial intelligence is the last invention humans will ever make!“
Pascal Finette from Singularity University took his listeners on a roller coaster ride to an exponential future where AI, robotics, synthetic biology, 3D printing and other technologies converge. Along the way, he shared the untold stories and insights of Silicon Valley’s most influential technologists. While describing the digital future he presented his concept of exponential disruption: Linear thinking versus exponential tech growth leads into disappointment. Humans have to change the way they regard a fast changing, digital world in order to keep up with and control artificial intelligence.
The Internet brought and continues to bring more solutions than problems – I am an Optimist.“
In a world where everything becomes smart, even light bulbs can pose a threat, when hacked. Mikko Hyppönen from F-Secure predicted in his keynote that in 2029 we have affordable computers that are as intelligent and sophisticated as the human brain. But, citing the Ghostbusters: „Who you gonna call in the case of Cyber Crime?” New kinds of attackers appear, with new targets, new motivations and new strategies. To understand and to fight these attacks, we need to understand who the offenders are. The security expert Mikko Hyppönen gave several examples of hacks, as the famous North Korean Sony Hack. Even though he highlightened the problems of digitalisation, he emphasised his optimism: If we see cyberattacks as the threat they are and act accordingly, they can be combated successfully. The “cyber arms race” can be won.
Artificial Intelligence will be everywhere: From Art to Apps!“
„Arts and Culture in the Age of Artificial Intelligence“, by Google, started in 2011 with the aim of enabling users to enjoy and discover art on their devices – wherever they are. The idea of linking art and technology is not new, as David Sneddon stated, but artificial intelligence offers new possibilities of display. Google now has digitalised over 6 million pieces of art from various epochs. Artificial Intelligence helps organizing and making sense of the flood of information. Sneddon went on, bridging the project with the Google assistance. From seeing the artworks and museums of the world in a completely new way with the Google Arts & Culture, to seeing the incredible benefits of spoken communication with the new Actions on Google interface, these technology-powered opportunities are all driven by breakthroughs in artificial intelligence. The project “Arts and Culture in the Age of artificial intelligence” sets an example for the many chances, AI offers.
We are blurring the lines of entertainment, advertising and social engagement with the help of Technology.“
Molly DeWolf Swenson, co-founder of RYOT, introduced the listeners at NextM Germany to her world, where immersive media, emerging technology, and storytelling collide. Martin Luther King Jr. said that a “riot is the language of the unheard.” Modern technology and Social Media have enabled marginalised people to be heard without “breaking glass”. In the last years RYOT has become a creative agency, using content as an entrance to people’s social conscience. Their credo is: “Making what is important interesting.” They use modern technology, as Virtual Reality and GoPros to let people tell the stories themselves. The result is a 100% conversion rate and more reaction from the users, making it very interesting for advertising. “We sit on the intersection of the digital and physical market”, Swenson said, stating that technology is not necessarily an adversary to empathy.
The world of tomorrow will look a lot like today.“
Many have declared print as dead, what if print is actually the next frontier, a portal to a digital world? Dr. Stone presented several marketing cases, linking them to her personal upbringing: The physicist always was fascinated with print but was disappointed by the lack of creativity surrounding it. She developed a touchpoint interface that enabled printed goods to make music – an idea that was used for exciting marketing cases. When she thinks of the world of tomorrow, she envisions it as a magical place, much like that of Harry Potter. This mind opening vision combined with the fact that people always seek nostalgia and technology will become more invisible leads her to a prediction: The world of tomorrow will look a lot like the one of the present and the past.